Ann Martin

6 Easy Ways to Finance Your Business

Starting a new business can be a daunting task, and it can be especially difficult when you do not have adequate funding for it. And we all know that starting a profitable business is almost impossible without a decent startup investment. Here’s a list of six easy ways to finance your business so you don’t have to give up on your dream:

Personal savings

Personal savings can be a great way to finance your business, but it requires a great deal of commitment. Personal savings can be achieved in many ways such as the convenience of retiring luxury assets such as cars or jewelry. You can also save funds from your personal income but it takes a lot of courage to use your own resources to finance your business. You have to believe in yourself and work hard to make your business successful.

Why do you expect banks and lenders to take risks when you are not willing to take chances on yourself?

Furthermore, if the high-interest rate of the loan is successful, the financing of the individual makes the business more profitable.


Sometimes personal financing is not enough to start a business. Partnerships can be a very effective way to improve your financial situation and adversity to success. Bring two or more people you can trust to work with you and share the risks and rewards. That way, one does not have to carry the hassle and burden of starting and running a business alone.

Where there is an advantage to forming a partnership, it can also create legal issues in the future. To avoid such problems, make sure you consult a lawyer and sign a legally binding document that specifies the role of all persons involved in the business.

Incubator and accelerator

If you value the advice and guidance of experienced entrepreneurs, the connections that come with them and the investment you need to start your business then you should consider joining an incubator. Incubator companies provide start-up capital for small businesses in exchange for a small portion of equity.

And they give you access to experienced and experienced entrepreneurs whose advice can be very helpful. YCombinator, 500startups, and Tech Stars are some of the top incubators and accelerators in the United States right now that offer a variety of services.

Of course, you need to show your business work and incubator companies to show you how profitable it will be before you invest. So be prepared for this.

Bank loan

Borrowing funds from a bank to finance your business should not be your priority, however, it can be a source of funds at short notice. But keep in mind that these loans have to be repaid with interest and if you cannot repay the loan then you have to keep some assets as collateral. The risks are high, and many people have closed their homes because they can’t repay their loans, and their business has failed. So, get a loan only when you are confident in your business and you are sure that you will be able to repay the loan.

Before you sign the document, make sure you understand the terms and conditions of the loan.

Mass financing

Crowdfunding can be a great way to finance your business, especially if you have a large network of friends and fans. Kickstarter is a website that lets you create campaigns for crowdfunding. This funding trend is popular among social media personalities and YouTubers.

For example, there are many channels on YouTube that have received significant funding from crowdfunding campaigns to fund their projects. Crowdfunding allows you to promote your vision online and enable you to take orders and pre-sell inventory before you create it. Crowdfunding is a low-risk approach that creates both exposure and funding for your business.


Raising funds from your friends and family members is a great way to raise some startup capital for your business. Your parents, siblings and close friends are the people who know you best and who understand your work habits and intentions. This makes it easier for them to relate to your cause and become a pillar of financial support for your business.

The downside to borrowing money from your relatives is that it can ruin your relationship with them. Wrong communication and failed business can break your friendship. Make sure you create a legally binding document and make sure everyone involved understands the terms of the agreement.

How To Successfully Sell Your Products On Amazon

If you’ve ever looked closely at the Amazon logo, you’ll see an arrow from A to Z. The message? It is a comprehensive service that allows anyone to access both buying and selling solutions. As a small business owner, you’ve probably bought a few items on Amazon, but what you haven’t considered is how easy it is to sell your trending products through the sales giant platform.

Fill in the red stag Has created a comprehensive step-by-step guideEasy to follow, it outlines how your product will receive through Amazon and quickly reach your audience. They outline three basic steps you can take to turn your Amazon sales goals into potential steps:

And fourth … get paid.

Start with a suitable product

Despite the ubiquitous nature of Amazon, some products are more suitable than others in terms of market effectiveness.

The most successful Amazon products have similar features:

– Price over $ 20 but less than $ 200 per item

  • Sold fast (ideally 10 or more per day)
  • Easy to use for ordinary people
  • There is a profit margin of more than 50%

How do you know what your profit margin will be?

Amazon is in the business of helping your business succeed. This is how they earn their income. So they have provided a lot of tools to help you when they join their platform. You can use the Amazon Seller App to determine your return on investment (ROI). It helps you calculate costs, keep track of costs, and estimate profits.

Download the Amazon Seller app (for Apples Or Android)

Once you have chosen your product you will want to calculate the return on investment (ROI) that you stand to earn. This will help you determine the cost and keep track of how much you want to earn

Be sure to research your similar products on the site. The mobile app will allow you to scan the barcode of any product and get price and fee information from Amazon.

You can set the price of any item as well as shipping. And even if you do not yet have an Amazon account, you can replenish it with the Amazon (FBA) Revenue Calculator. The Amazon FBA Calculator will calculate the profit margin for your product.

Once you know the effectiveness of your product in the market, it’s time to move on.

Make a list

There are still a few steps you need to take to properly prepare your product for the Amazon marketplace.

  • Provide high quality photographs of your products.
  • Order UPC Codes – Amazon requires all products to have a barcode, something you can easily purchase from vendors such as Barcode Talk.
  • Create a logo and branding.
  • Set up your bank account.

Now you are ready to participate in the marketplace with confidence. Getting Started: Just click the cell button at the top of the Amazon home page. Amazon will then take you through how to set up your seller account.

Should your sales department be individual or business?

If you plan to ship less than 40 items per month, selling as an individual is usually the best way. Amazon will charge বিক 1 per item to each seller. Selling as a business is $ 40 per month, so it’s not affordable unless you plan to move more than 40 units in a month.

The next step is to fill in relevant profile information such as your address, phone number, credit card and tax ID or social security number.

Set up vendor settings

In the settings section you will be able to customize how you get information like product news. It can be set up according to how you think it is most effective, but it is essential to turn on “List Notification” and “Report Notification”.

It is also a place to consider shipping settings. If you are shipping your own product, you can choose your own cost here, but keep in mind that the lower the shipping cost, the more desirable your product will be.

You can use Amazon to meet your needs, however, this is a good tip for contacting other fulfillment centers, as they may be less expensive than being covered by the Amazon (FBA) service.

Tax settings for your business are something you should discuss with a tax professional, especially if your business needs a wide range of supply and fulfillment chains across different states.

Finally, you can add personal information about your business. See examples on the site as a template for yourself, or add your logo here.

Set up the list

Amazon is now ready for you to sell on their site, but there are a few more considerations before customers begin shopping.

  • Make sure your product is not Restricted by Amazon.
  • If your product is not already on Amazon, you need to get an FNSKU number. It uses Amazon to track your products.
  • For those of you who are just starting out on Amazon, it is advisable to sell individually (instead of in bulk).

Sell ​​it

The best way to learn your way is to know the main features of the portal.

What is a buy box and how do you win it?

Amazon uses an algorithm to match customers with their standard product. When that match is complete the product is accessed by buy box which is how a sponsor puts your item in their cart. Your ultimate goal is to “win” your product.

You need to be eligible for the purchase box:

  • A seller account
  • New (unused) product
  • Available inventory

Winning the buy box is a game of negotiating algorithms Amazon account costs but also takes performance and other metrics related to your business, including response time to complaints and reviews. If you have a new product, you may initially have to pay less than the competitors to win your purchase box challenges.

Amazon also prioritizes products with shorter shipping times so keep this in mind when listing.

Advertising on Amazon

You can bid on specific keywords to increase sales and ads will appear at the top of search results and other placements. These ads tend to be cheaper than AdWords or Bing ads, and they give better returns because they connect with a specific audience ready to make a purchase.

How to optimize a list

While the subtleties of optimization are complex and there are many theories about which strategies to take, there are a few relatively simple rules to follow as you go through the elements of a list.

    • Title: Make it as specific as possible when creating a title. A long description is best because it can be used up to 500 characters. Keywords and detailed headlines are the most successful.
    • Content: It is good to have specific bullet points in your content section that use keywords.
  • Category: Defining your product very precisely will give you a good chance of gaining a “best seller” ranking for items in your category.
  • Review: These have a profound effect on the buyer’s habits Ask buyers to review and quickly resolve any negative comments.

It’s a ship

The best shipping options available are related to your product and how you market it.

Completion by Amazon (FBA)

Presumably, Amazon recommends using their perfection service and it has many advantages and disadvantages for your business.

Reasons to use FBA:

  • Amazon is fast shipping and has warehouses all over the country
  • They will handle any returns
  • The products will be eligible for Amazon Prime members

Reasons not to use FBA:

  • Inventory and supply chain errors are common with FBA
  • The tax question is as complex as the definitionSales tax relationship“Is developed

Seller perfection

You manage all the details but the shipping rate is determined by Amazon for each product. If your actual shipping rate is higher, you will pay the difference.

Third party perfection

If your business is starting to expand, it may be time to consider joining the right Perfect partner. Consider the kind of expansion you expect. Are you looking to move products abroad? Is Online Integration Important to You?

The Right Perfection Center will provide options that are tailored to your product needs, including return management, customer service for your product, and easy online communication for your business.

Consider global expansion?

Amazon has tools like FBA Export and Amazon Global Selling. Amazon takes care of packing, shipping and returns with FBA Exports but adds fees. Amazon Global Selling is more customizable and thus more efficient, but that means a longer time. Take a look at what’s best for your business.

Now you must get paid. But the last step to consider is to keep your customers happy so you can continue to do so.

Customer retention tips:

  • Quickly respond to new orders: Check the portal often – at least once a day
  • Send shipping confirmation: Communication with customers is important
  • Maintain inventory: Don’t accidentally sell a popular product
  • Keep pricing competitive: Stay up to date with pricing trends
  • Cultivate five star review: Ask customers to actively review
  • Service issues respond quickly: Amazon combines business health with fast customer feedback.
  • Keep returns below 8%: Amazon will close a list with a return of more than 8%

There are many more ways to successfully sell your products on Amazon, however, by following these steps you can start selling with confidence. It’s important to bring your product to market where your customers are and Amazon helps you reach people who have never wanted your product before.

How to sell on Amazon

Startup Marketing: How To Splash With A Zero Marketing Budget

When you start a business, it can be difficult to attract potential customers and bring people to your side.

Of course, marketing is the key to any successful business, but for startups and micro businesses, finding money to promote your products and services can be virtually impossible.

However, not all is lost.

Below, we’ve put together some of the best free methods to help you find more customers, improve brand awareness, and promote your products online to take your business to the top.

  • Write more content for your blog

Chances are you know a lot more about your niche than the next person, to use it to your advantage and to create valuable content that your readers will want to share and communicate with.

Content marketing has a wide range of benefits, at least it gives you the ability to position yourself as an authority in your industry and help you find more potential customers.

Get started with informative content like tutorials, how-to guides, reviews, case studies and product demonstrations and over time, as you build an audience you will be able to respond to user needs and post more personalized content for your specific target market. .

One way to find out what kind of content your customers want to read is to hold a focus group, or publish several blogs across different topics and see which one works best.

Keep experimenting with new ideas until you find a winning content marketing layout. The sooner you know what your audience wants to read, the sooner you’ll be able to connect with them and push them through your sales funnel, turning them into customers.

  • Run Basic On-Site SEO

All businesses want to rank well in search engines for competitive positions, as this can help drive organic traffic to their websites and introduce their brands to new visitors.

If you manage to rank high for competitive terms as a startup business, however, you can start from day one and open your business to hundreds of new customers.

Good SEO can be a really powerful tool for your website and business – you need to know what to do.

Although some search engine optimization strategies require skill and time, you can do a lot of small tweaks to your website to effectively increase your rank overnight.

  1. Install an SEO plugin: SEO plugins such as Yoast SEO are designed to reduce the stress of managing a website. Use the plugin’s functionality to add meta descriptions and keywords to posts, add social media metadata, and more.
  2. Decide on keywords: Don’t start typing until you have picked the right keywords. Ask for help or use a free keyword tool to find search terms that can be easily ranked and attract searches every month. Once you’ve decided, you can incorporate them into your content.
  3. Send a Sitemap to Google: Create a sitemap for your website using a WordPress plugin or tool and submit it to Google through the Search Console. This will give Google a clear map of your site and its internal pages so that it can rank higher.
  4. Content page bulk up: The more content you have on your pages, such as your product page and homepage, the better Try to bulk them up to at least 1,000 words of valuable text, and as a result you will see rankings improve over time.
  • Create links through guest blogging

If you love writing lots of content and want to take your SEO campaign to the next level, one way is to start guest blogging on other websites.

Guest blogging not only gives you the opportunity to build links to increase your site’s domain authority, but it also helps you become a better writer – and it puts your brand and your name in front of a new, established audience.

To start a guest blogging strategy, first, decide which websites you want to write for. Chances are you won’t find a contributing slot in the Daily Mail or The Huffington Post overnight, so keep your sights low and find respectable, genuine blogs in your niche that are taking content from others.

Once you’ve found a couple you think is appropriate, send a pitch and let the blogger know that you’re interested in writing for them. If they accept, work to write some great content for their website and promote it after it is published.

Guest blogging is a great way to build relationships with other bloggers and business owners in your niche and you can often make new friends in the comments section and on social media.

Guest blogging is a transactional exchange between a webmaster and a blogger, try to move away from that idea and instead think of big pictures and possibilities in each guest blogging placement. Even if you can’t find new clients, you’ll still make new contacts.

  • Create a buzz on social media

Social media is, without a doubt, one of the most effective marketing strategies for small business owners, so don’t delay in signing up for profiles on every major network. Once you’ve set up an account, written biography, and added your logo and a featured image, work on creating content that your audience wants to share with their friends. Put it this way: The more people who share your content and interact with your brand, the more reach you will have.

If you want to stand out from the competition, create your own social media content. Photoshop can be used to create attractive GIFs and graphics; Your blog posts can be retrieved and used in social media posts to encourage people to click on your website, and you can take pictures from your office while you work on new products to show the development.

Unwrapping the wrapper

There you have it – some ways you can promote your small business or startup online for free.

Remember that the more time and effort you put into your marketing campaign, the more you will come back from it, so find the time, be consistent, experiment with new ideas and don’t give up. Success is just around the corner! Good luck.

How To Choose A Website Builder For Your Small Business Website

The needs of each small business are unique and should be considered when choosing a website builder to create a digital presence for your small business. For example, the needs of a boutique hotel will vary greatly from one person’s marketing agency.

The sooner you identify the needs of your business, the better you can plan and start building your website using a website builder. Website Builders is a drag-and-drop platform that enables anyone, even those with limited knowledge of web development, to create professional-looking websites.

One of the most striking features of website builders is, of course, price, but not the most central. You pay a minimum monthly fee for the service, vs. thousands of rupees for a developer, and a monthly management fee. You should give access to mobile-optimized templates for a better experience for mobile users of the builder you have chosen.

Use an easy-to-navigate editor, reliable hosting and support. This winning combination can make all the difference when it comes to running site management and ensuring that your site is easily accessible to everyone on the web.

Mobile-optimized template

A great idea for a big reason a website builder that offers a large amount of mobile-optimized templates. The first reason is that they help you better understand the overall user experience for your site users when you switch to Mobile View.

In this day and age, there is a real need to accommodate about eighty percent of Americans and only 76 percent of Europeans who access the web through mobile devices. Part of providing a stress-free user experience is understanding your audience and what they’re looking for.

If you can do this, you are on your way to choosing a website builder who will give a large portion of the world’s population access to your site. It can boost your business chances of appearing in organic search results and much more.

Navigate to a simple editor

All website builders come up with a very useful tool – an editor. Editors are the way you manage your website’s daily updates, such as photos, text, music, videos, and organize all the content into one beautiful website.

Editors also have tools available to optimize on-site search engine optimization. Some editors, however, are more difficult to navigate than others.

Wix, for example, has an easy-to-navigate editor and allows users to do advanced customization with a few complexities. When creating your website, if you are a first-time user, some website builders use the builder’s editor to provide popups with instructions on how to perform certain actions.

We’ve talked about drag-and-drop editors a little while ago, but I’d like to go deeper into what they are. When you create a website with a developer, you will not be able to manage the daily updates yourself.

For this you need to have coding knowledge.

Website builders have embraced the functionality of a developer and turned it into a digestible platform with zero experience in web development. This feature is probably one of the biggest advantages of website builders and what helps in their overall ease-of-use.

Squarespace and Weebly also use drag-and-drop editors.

To keep things in perspective, it may take months for your website to become a reality if you hire a developer. Drag-and-drop editors allow you to create a website in a matter of hours if you’re committed to it.

Reliable hosting

After editing your site using the drag-and-drop editor, think about hosting, which again goes back to the idea of ​​providing an exceptional user experience for visitors. The website builder you choose will definitely come with free or fairly cheap hosting.

The first thing I can recommend is not to settle for free hosting. Upgrade your hosting package (if possible) to access features like site security, automatic hosting renewal, extra bandwidth and daily site backup.

Bandwidth can be recognized mainly during fast and / or slow data loading, depending on the amount given. Unlimited bandwidth can help avoid these headaches altogether.

Supportive support

Sometimes, you need to support the phone, especially if Google can’t do anything for you. It also depends on the manufacturer’s detailed number of ‘how to guide.’ If they are lacking, then calling or chatting with someone live should be a must.

All in all, a varied set of support options is essential. For example, if you can’t find anything in an FAQ article, it should be just as easy to find what you’re looking for in an email, live chat, or community forum. 24-hour-seven-week support is also preferred because you can access support, whatever the time.

All of the above features are important to a website builder and will be effective when you start building a small business website. In the event that you need additional information on other features to visit, website building has plenty of helpful resources that can fill in the gaps in your questions.

The next step

If you are not tech-savvy, you need to cross some learning curves before using Website Builder. Although I find the best experience is the practice itself. So, create a few sample websites and play with the manufacturer’s features.

If you choose a builder with a mobile-optimized template, a drag-and-drop-editor, reliable hosting and helpful support, I’m sure you can create a beautiful website that will appeal to you and your customers.

Video Marketing: Is It For Me?

Video marketing is a major part of the digital marketing landscape. Online sales and digital marketing are the new world order for businesses. In this environment, it is a struggle to think of a business that will not benefit from competing in the digital space. Websites typically represent the main digital shopfront of a business. Supports social media and other digital channels and returns traffic to this website, to drive sales. But all these channels, though important, can only perform if they are full of great content. All of these digital channels are great for setting up and sitting there, but if your target audience doesn’t like their look, they won’t engage with them. This is why great content is worth gold and video content is Creme de la Creme.

The three most popular types of content used by businesses for marketing include video content, image content and written content. Video performs 12-times better than written content One thing that can be seen when analyzing the effectiveness of this type of content is that the video significantly surpasses the other two. This effect is seen in various industries. Studies have shown that people remember only 10 percent of the information they hear three days after hearing it – but when a relevant image is attached to the same information, people retain a full 65 percent of the information after three days. This number increases further when paired with video. Video is the most shared content online. So not only are more people watching and sharing your content, they are also remembering it. Statistics like Mark Zuckerberg himself and other top social media gurus, of course, have always supported the video.

Added benefits include content conversations. We already know that the use of video content has increased brand visibility, but engagement with this content has also increased by 86%. That being said, it speaks to people. This is the essence of content when it comes to ‘going viral’, which almost always refers to video content.

So how do we use video content properly and incorporate it into a broader content marketing strategy to actually succeed? The first step is to find out who your audience is, their general population (age, location, gender, etc.) and, if possible, your research on their interests. This will help you determine which digital channels you need to focus on to target potential customers and bring them back to your website. If your subscribers are young and highly employed, channels like Instagram and Twitter will usually work better, where if you have older subscribers with larger pay checks, consider LinkedIn and Pinterest. Check out the article ‘Optimizing Your Video Content’ to learn more about exactly where your customers will find them.

Once you know who you are targeting and where to find them, you need to familiarize yourself with the limitations of your relevant channel content. For example, YouTube allows you to upload video content that is not overly limited in length. But with Twitter and Instagram, you may have to crop or shorten your content to suit their current guidelines (which varies from time to time – usually in favor of videos allowing longer clips).

Then it’s time to create and upload your video content This is the exciting part, especially if you plan to give it an extra boost by adding some advertising costs to expand its reach. Ensuring that your content is appropriate for your target audience, the channels you are using and its content guidelines, and maximizing it with all the help you spend on advertising to make your video marketing a great start.

Try different variants, which messages and themes resonate well with your audience, as well as some basic analysis of your post’s performance (day of the week and time of day that performs better). A long ‘hero’ video that explains your brand’s story in less than a minute is a great addition to most websites, with shorter, sharper, more compelling videos used on your digital channels to get your target customer’s attention. These short ‘funnel’ videos simply generate interest and redirect customers’ interest to your website. Digital life circle, using video.

If this fuels your interest, don’t go back to the ‘same old’ way of marketing. Many businesses ignore statistics and suggestions because it’s not ‘what they always did’. Times are changing. People are changing. Engagement is happening online, product discovery, research and shopping is happening online. We are witnessing the demise of brick and mortar stores for the digital landscape. Video marketing may not be for everyone, but be honest with yourself by asking if it can benefit your business. If the idea of ​​change is blockchain, then it’s time to shake off the fear and get on the ship. If you do not, your competitors will beat you.

About the author

Shelley has a background in psychology and digital marketing, with a career spanning the entire corporate spectrum, from start-ups to some of the largest companies in the world. Shelley is particularly interested in consumer psychology, marketing automation technologies, and influencer marketing.

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10 Money Tips for Young Entrepreneurs

Businesses of all sizes require hard work, but getting started as an entrepreneur can be particularly difficult. Responsibilities and risks can be daunting, but sometimes it’s worth having a business. For young entrepreneurs, however, the challenges that will not be confused with human life experience and access to money may seem insurmountable. When it comes to small businesses, the problems can seem much bigger and hurt a lot more than big businesses. Making smart decisions as a young entrepreneur with your head on your shoulders and in charge of a small business is incredibly important, especially when it comes to financing, which is often a battle to yourself.

Financing options are hard to come by and the business world is sometimes confusing and very scary. There seems to be unlimited options and unlimited resources – sometimes conflicting – advice, but it’s hard to know what you need to do to get the most out of your business. Sometimes it seems like you’re out of the loop and all the other entrepreneurs know what they’re doing with their money Networking events can feel weird when everyone else is talking about their 401K and you haven’t started saving yet. It may seem like you’re always missing out on something that everyone else knows instinctively. The questions may not end, and it may seem foolish to ask them out loud – “How much should I raise?” How much should I plan to save? Is it important to know my credit score? Would giving up a cup of coffee a day benefit my business financially? “

To help with this, Fandera has created an infographic profile with 10 tips for young entrepreneurs. If you want long-term success for your business, such as getting a business credit card, talking to professionals, and creating emergency funding makes it easy for you to keep track of certain things. This is a great starting point to make the most of your progress and really your finances. Simply illustrated by images and backed by data, these tips are excellent markers for what you should do and can even give you an edge over your competition. Once you get these, you should be well on your way to building a small business that stands the test of time.

Money Tips for Entrepreneurs

Small business owners need to have project management skills

Unlike large corporations that have the luxury of hiring multiple directors to oversee projects, small business owners typically assume the role of project manager for most of their business activities.

With a small business, resources are limited which makes it even more important to ensure that results are delivered on time and within budget. Project management then becomes very useful for guaranteeing that the plan, process and timeline are being followed.

But what project management skills does a small business owner need to be effective? There must be six skills.


There is a big difference between a boss and a leader.

A small business owner may be the boss of the company, but how he works is certainly not the equivalent of being a good leader. A leader is someone who has a clear vision of what needs to be done and knows how to get his or her staff toward that ultimate goal.

Leadership means being able to motivate team members when it becomes difficult to walk and has the confidence to make difficult decisions. When a project reaches a critical stage, a good leader must be able to take his team to the finish line.


For a small business, having limited resources can mean limited people, limited time, limited budget or all of the above. A small business owner must then be innovative in project management. He must take advantage of the new technology that will potentially save him valuable resources.

An example of an innovative business decision was when the social media company Facebook requested automated IT department Installs an IT vending machine. Instead of having an employee process request form that requires lengthy management approvals that cost time and productivity, the self-serve machine churns out replacement computer accessories with a simple ID swipe.

This decision reduced the cost of the company managing replacement accessories by 35%.

Using this example, a business owner must reflect on whether he is using his available resources to the best of his ability and consider that there are some tasks that can be automated or outsourced. He can also look at project management tools that automate manual processes.


In a small business, it is normal that almost all employees, especially the owner, multitask. But multitasking should not include responsibilities that can be performed independently by another employee.

A business owner can easily get stuck in micromanaging every detail. He will feel compelled to involve himself in everything, including the type of toilet paper or the insignificant things that an accountant’s brand pen should use. Instead of focusing his time on more important things, he is immersed in things that hinder his own productivity. It turned out to be detrimental rather than beneficial to the company.

A business owner must learn how to assign tasks and trust his or her employees to perform their tasks autonomously. He should assign tasks to team members that reflect their strengths and ability to deliver.

He must determine that there is an aspect of his business that is his weakness and that he delegates the work to another employee or outsources the work entirely.

Virgin Group founder Richard Branson said in his speech LinkedIn Influential Posts“No one is good at everything.” According to Branson, he is able to arrange to be involved in a variety of industries because he surrounds himself with people who have knowledge and talent in areas where he may not be so skilled.


This is a very basic skill that is essential for any project manager. Projects often fail due to miscommunication errors which can only be prevented if a manager clearly states what needs to be done within a given time.

Free communication

A project manager must create an open channel of communication between him and the rest of the team. Throughout the project, and especially at the beginning, he must tell each member what his expectations are and be clear about timelines and deliverables.

In a small business, it is not uncommon for employees to be so engrossed in their own work that they fail to communicate their progress, problems, or concerns. Instead of reprimanding employees who need guidance, managers must always be available to mentors.

Conflict resolution

Conflicts during a project can be detrimental because they cause costly delays and, more importantly, unproductive friction. Team members. Having strong communication skills helps a director to get to the root of the problem and act as a mediator between the conflicting parties.

Talk – talk

Strong communication skills give a director a stronger position in negotiations, whether with internal staff or with external partners such as suppliers and clients. This gives him an edge in being able to articulate his position clearly and appeal to his needs.

Time management

A successful project is often judged by its ability to be completed on time. Hearing the word “delay” is probably a project manager’s nightmare. In a small business, delays can even cause irreversible losses to the company.

A business owner must know how to plan the timeline of his project because even if the team is very hardworking, an unrealistic timeline will set anyone up for failure. Each phase of the project must be properly scoped and allowances must be allocated within the timeline.

Prioritization is also a key element of time management. Mission-critical tasks must be completed first, especially if they precede other parts of the project.

A great project manager also knows how to adapt and allocate the rest of his time in unforeseen circumstances.

Decision making

Small business owners are often given the responsibility of making many decisions, especially in the early stages of the company. From company names, office locations, business card designs, letterhead fonts, and hiring decisions … all of these can be overwhelming. As the company matures, the business owner faces more important problems that either make or break his company.

Lots here Decision making strategies And tools that can help business owners jumpstart their decision-making strategies. SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, cost / benefit analysis, good vs. loss and even third party focus groups are some of the ways for a business owner to reach an informed and timely decision.

To master the skill

A business owner is not expected to have all these skills in the beginning. However, knowing what these are will help you to know what skills need to be improved to be a successful project manager.

How to choose the right ERP system for your small business

Companies use enterprise resource planning (ERP) software to run their businesses. Specifically, they use an ERP system to facilitate the integration of corporate processes into a central database of finance, distribution, human resources, procurement and other departments, thereby maximizing efficiency. This technology offers four main features and advantages: business-wide integration, a common database, real-time operation and continuity. These advantages make the ERP system attractive to business leaders and drive the demand for this system.

As small businesses grow they may find that they have outperformed manual processes and need an ERP system to help them operate more efficiently. But choosing an ERP system is no small task. There are many types of ERP systems on the market and there are different options for each type.

Companies interested in purchasing an ERP system must do their due diligence so that they carefully evaluate all the relevant ERP systems in the market and finally choose the ERP software solution that helps them to conduct their business activities optimally.

But what is involved in this process? And how does a small business choose the right ERP system?

Research solutions available

Once you think you need to buy an ERP software solution, you need to find and research software solutions available in the market. Software vendors can provide a lot of information about the features and functions of their solutions Their website. Vendors will paint their solutions in a positive light and be proud of their capabilities, but you can still get an idea of ​​the various offers available.

You can also use directories that list different software solutions as starting points to see the different solutions available and their capabilities. This way it is not possible to directly compare products from different sellers, but you can still get an idea Products That is available.

Determine your business needs

You don’t just want to see the different capabilities that different software solutions offer, but how those capabilities fit your business needs and help you better manage your specific business processes. Therefore, you need to first define your business needs and expectations list and then match those requirements with the list of capabilities that different vendor solutions offer.

After researching what is available in this type of software, you need to identify areas where your business can benefit. An open discussion with managers and department heads about where the problems lie provides important insights that will help you determine the requirements of the software. You can use evaluation tools to map the function of your business to help you decide on system requirements. You can also revisit your monthly, quarterly, and annual goals to get an insight into how well your company is performing and what capabilities you need from the software you want to purchase to increase your company’s performance and overall performance.

Candidate solution evaluation

You may still be missing important features that you may need to run your business You can find a general and comprehensive list of features and functions that ERP systems offer. Some companies will provide RFP templates for customers to use. Request for Proposal (RFP) template The lists will feature the type of ERP system you are interested in purchasing. Having these templates will bring you one step closer to identifying all the business requirements of the ERP system you are looking to purchase.

RFP tools provide a great way to get specific information about a product from a vendor. Once you have an RFP template that lists all the possible features and functions of an ERP system, you can review and modify it according to your business needs. You can then invite software vendors from whom you are interested in purchasing an ERP solution and describe the support they provide for completing the RFP and the features listed in your RFP and which are important for running your business. So, vendors need to provide feedback that is tailored to your company’s unique needs. Once you have all the complete RFPs from vendors, you need a short list of solutions (two or three) that may be a way to best suit your business.

Consider the cost

The price range for ERP software systems varies greatly. There are different price models to consider. Small businesses usually do not have much overhead for the IT department and may consider choosing a cloud-based solution without having to install on-premises. So choosing a cloud-based subscription may be a more viable option for a small business rather than promising substantial costs associated with an individual license.

These lightweight models also come with less training and documentation. This is why it is important to consider training in cost and make sure you have what you need to move forward.

As always true of business valuation, you must consider the return on investment (ROI) of candidate ERP software as you determine which features will best serve your business. When calculating the actual cost of a particular system, it is important to include soft costs, such as the potential downtime associated with training, which can take weeks or more, depending on the complexity of the system you purchase.

Other factors that contribute to the overall value of the software include the cost of configuration and customization to adapt the software to your specific business needs, the time and effort required to implement the software, and the use of dedicated resources to ensure that the new software is readily accepted. By users.

Select your ERP system

Once you’ve listed all your needs and cost factors, you’re ready to consider all your software options and come to a conclusion. You can then use a decision support system (DSS) to reach your final decision. This business tool helps you prioritize the personal criteria and requirements that are important to your organization, to evaluate effective solution options and to make a final decision. Where a spreadsheet works for a decision where there are less than 20 items in the list of criteria, this decision is likely to be based on hundreds of factors, which are in your RFP. Using a DSS lets you evaluate hundreds of criteria, prioritize your business, and evaluate vendor feedback so you can decide which ERP system is most appropriate for your business needs.

Once you have a short list of acceptable ERP software solutions in front of you based on your industry requirements and affordable range, it’s time to make a decision. As with any technology, friendly peers never bother to ask what they are using and how they will determine their level of satisfaction. Unfortunately, this option is not always possible. Additional neutral data is available on neutral industry and technology review sites.

Remember that neutral information is original. Try not to get bogged down in storytelling based on emotions and the tendency to omit critical information needed to make an educated decision. Although comparing apples to apples is not always easy, you have to try অথবা or you risk making a bad decision. In favor of analysts’ review of the company’s public relations comments about the system. For example, some companies have neutral and detailed software reviews written by expert analysts.

Ask short-listed vendors for a detailed display to narrow down your list of potential candidate solutions. One of the best ways to truly evaluate any system is to review the system with your own eyes during a hands-on demonstration.

But make sure you provide the seller with a demo script so they can demonstrate the capabilities that are important to your business processes – not just the capabilities that you absolutely cannot use. If you need help creating a demo script and distributing it to vendors, companies like TEC can help. Be sure to use the software to allow users from different sections to attend demo sessions and ask questions, take notes, and finally rate the demo. After viewing the exhibits for the software in your shortlist, it’s time to start eliminating systems that aren’t measured.

You can ask a short list of vendors to provide you with customer references, with which you can contact and ask the vendor about their software selection experience.


Before you commit to your new ERP system, it is important to find satisfactory answers to all your questions. What are the advantages and disadvantages of cloud versus on-premises ERP solutions? What are the benefits of cost justification? To answer such questions you need to conduct your research and see a product display. This important purchase has the potential to significantly affect business profitability. The above information can help guide your purchases, ensuring that your business’s ROI has increased as a result.

What you need to know before buying a cryptocurrency

Things have settled down since the end of 2017 and the beginning of 2018 when almost everyone from Hype Peak was interested in joining Crypto. But still new enthusiasts buy cryptocurrency – Bitcoin, mostly – every day. It can be risky for newcomers if they dive in without proper knowledge. Before you Buy Bitcoin Or other crypto, define the reasons why you want to get involved in the industry, explore the basic rules and potential risks.


Simply put, cryptocurrency is a database of math-secured entries. It only exists in digital form and requires internet access. There are lots of cryptocurrencies on the market, you can check their statistics Coinmarketcap. Each coin has unique features and, more importantly, its own purpose. Some cryptocurrencies, such as Bitcoin, have become part of the globally recognized payment system, while others, like Ether, serve as fuel for the development of decentralized applications.

Most crypto projects are based on blockchain technology, a decentralized system that stores information in separate blocks, Each block contains data from the entire chain. The process of adding transactions to a chain is called mining; To mine crypto, people use a computing power. All data is completely transparent and unalterable after feeding in blockchain. Because of this, blockchain is highly protected from hacker attacks.

Despite their smooth functionality and growing popularity, Cryptocurrency Too much risk – high volatility, a Limited number of areas They could be used, a possibility of government sanctions.

That’s why you may need cryptocurrency

Basically, buying crypto has three purposes:

  1. Holding. You buy some coins and keep them for a while. This could be to diversify an investor’s portfolio or to engage in just one trend activity.
  2. Transactions. Potentially more profitable than just holding, it works similarly to traditional exchanges. You register an account and try to sell or buy crypto in the most favorable terms. The process requires a decent skill and some luck to succeed.
  3. Uses every day. Depending on the nature of a particular cryptocurrency, you can use it to make regular money transfers, develop applications, or pay for products and services.

The main thing to learn

Whatever your motives, You will need a wallet Before buying crypto. A wallet has a universal address, like an email, which is used for sending and receiving money. A personal address is also used to confirm the transaction. Private keys should be kept secret.

Cryptocurrency wallets can be software, hardware and paper.

  1. Software. These wallets can be web-based or desktop. They are the most convenient and the least secure. Don’t use them to store large amounts of cryptocurrencies.

Examples:, Jaxx, Exodus, Mycelium.

  1. Hardware. These wallets are expensive but more secure than software Being protected from internet hacks, they can still be physically broken.

Example: Safe, laser nano.

  1. Paper. Simply put, it is a piece of paper on which official and private addresses are printed. This is the only wallet that needs to enter the private key to withdraw money.

Example: BitAddress.

Another thing to keep in mind is taxes. Cryptocurrency trading is regulated by law, so you should know about the current tax rates in your country and report your crypto gains and losses. To avoid mistakes, consider consulting with tax analysts.

The need to hold crypto

Here are the most important rules for both long-term investors and occasional buyers:

  • Find a reliable exchange. Big-name cryptocurrency brokers like Coinbase or Coinmama are considered trustworthy.
  • After purchase, transfer the crypto to your wallet. Do not keep it in the Exchange account as it may be hacked.
  • Read the news regularly. Depending on the market trends, it may be more profitable to sell or buy a portion of your funds. Track it to capture the exact moment.
  • Remember about security. Protect your wallet and accounts with a two-factor authentication, don’t reveal your private key, and use a firewall.

Trading crypto is essential

If you want to get involved in trading, here are the rules to follow:

  • Explore exchange services. Like major exchange registration CEX.IO Which also provides trading functionality. They offer lots of cryptocurrency pairs to trade.
  • Diversify your portfolio. It is better to own not only Bitcoin but also other cryptocurrencies. Major crypto-to-crypto exchanges support an impressive number of tokens.
  • To be reasonable. Don’t believe that you can get crazy benefits one day. It is possible but rarely achievable. Make your profit from small deals. Don’t make hasty decisions because the price of the currency has reached its peak.
  • Always do your own research. Read guides and news, check statistics, explore the trading tools offered by the exchange and never stop researching. Don’t trust analysts who can fool you into achieving their own goals.

The need to invest in crypto

Here are the basics for investing in a solid crypto:

  • Understand how a crypto project works. Before investing, read the white paper and try to predict its future.
  • Get a suitable wallet. So far, since many small coins are not supported by multi-wallet, you will need a separate one for each coin. Choose a wallet according to its type and level of security.
  • Check out the options. Make sure the project you are going to invest in is best suited to your purpose.


The golden rule of the crypto world says: Don’t invest more than you can afford to lose. Cryptocurrency market Contains a lot of risk, And every crypto-related activity should be well protected. Set a clear goal of buying cryptocurrency and follow the basic rules to reach your goal. Always do a lot of research and stay updated with current events.

5 Signs That Your Business Needs To Start Outsourcing

If you are an entrepreneur, you know that running a business can waste a lot of your time. It is very common to do multiple things at the same time to meet the different needs of your business. In the beginning, multitasking can be an advantage because it gives you and your core staff the ability to stay on top of everything. You can control what is happening under your nose, making it easier to manage.

However, as your business grows, so does your demand. It becomes impossible for you to cover up everything and chances are, the more you try to suppress yourself and your team, the more unproductive and less focused everyone will be.

The fastest and most effective solution to increase your productivity is to outsource some functions of your business. Outsourcing is an important strategy to build a good business. This allows you to grow and scale your business without the burden of high operating costs. It can effectively free up your time so you can stop focusing on the little things and start focusing on the really important ones.

Many business owners realize too late that they need to outsource. More often than not, they are already overwhelmed with work, missing client requests or have stagnant revenue. These situations can be easily avoided by immediately recognizing the hints you need to start outsourcing.

Here are 5 story signs that say it’s time to outsource some of your work.

You are missing the deadline

Are you always running after your projects, failing to complete them on time? Is there not enough time in the day to finish all the work on your plate realistically?

Whether it’s dealing with your accounting work, posting regularly to your company blog, or always cramming everything in the last five minutes, stress can be stressful and can greatly affect the quality of your output.

Outsourcing staff can solve this problem because you get extra manpower hours to dedicate to your work immediately. It helps you to work and complete your project on time because two heads are better than one with a clich.

Finding an outsourced employee is more advisable, especially when you are facing a tough time. Full-time hiring can be a long process that can take weeks. The best employees usually have existing jobs and you usually have to wait for their employers to resign, serve their notice period, transfer to new job and through training of employees you can fully enhance their skills.

On the other hand, if you want to outsource, you can choose people who are willing to let you go without long-term commitment.

You are striving to meet the needs of the customer

If your business grows beyond your expectations then this is definitely a good thing. However, if you do not plan for this unexpected emergence, you may be unable to acquire new business, place orders or produce more products due to lack of resources.

This is especially true for companies that experience a sudden marketing boost. Newcomer Amazon sellers are a great example of this. When their products start to get rich online, they are often unprepared to complete all the work involved in delivering, packaging and shipping their products. This often leads to delays which can lead to customer dissatisfaction, complaints and tarnish their reputation. It could even influence buyers to stop ordering from the Amazon platform.

This is why Amazon has introduced a full-fledged program by the Amazon program or FBA where sellers can only outsource inventory storage and shipping on Amazon by paying an Amazon FBA fee. In this framework, sellers do not have to worry about shipping concerns, which is usually not their strength. At the same time, Amazon gets to protect its platform by satisfying its customers.

Your employees are stressed and overworked

If you only have a small number of employees and they all already have dedicated responsibilities, the extra work can make the workload unbearable for you and your team. Although you know you need more people, hiring a full-time employee worries you because it has a huge impact on your operational costs.

However, keeping your employees overloaded can be detrimental as tired and unhappy employees tend to become unproductive. Instead of doing more work, the quality of work may go down.

Dissatisfied employees are easy to identify. Some of the symptoms that you need to see are always being late, absent, looking physically tired and stressed. When this happens, you need to take action and release the load.

Outsourcing some work will not only get the job done faster but will also show your employees that you understand that they need an extra set of hands.

You cannot fulfill a particular task

When you are faced with a project that requires a special skill, you can take different options. First, you can spend time training yourself or an employee to perfect that skill; Second, you can hire a full-time employee who specializes in those skills. Or third, you can outsource.

When you try to do it yourself or assign it to an employee who is not really an expert at the job, one advantage is that your company is acquiring a new skill without the cost of hiring. However, it can take a long time and there is no guarantee that the quality of work will meet the needs of your clients.

Hiring a new full-time employee is another option but it is only a good idea if you know that you will need specialized services for a long time. It is not wise to hire a separate employee for each particular job as returns may not justify full-time employment. Some work is very rare, unexpected or short term so in this case, it is wise to outsource.

Here is an example that happens with many companies:

How many times have you asked your IT people to fix a printer that has stopped working? Although they may specialize in computer networking or installing security software on your system, they are not printer experts – so it may take them several hours to diagnose and fix the problem. This can be a long downtime where your daily work is affected. Invoices, contracts and other relevant documents have been abruptly withheld due to this problem.

Hiring a separate staff to fix your printer is definitely unreasonable because your printer doesn’t break every day. You don’t want this new employee to sit on the rest of the day while receiving full pay and do nothing.

However, if you outsource this issue by calling a printer repair company or using remote diagnostic services, their specialty in resolving the issue will make your printer work in the shortest possible time. In this situation, you may think that it is more cost-effective to rely on an existing resource, but in reality, it can actually cost you more time and money in the long run due to loss of productivity due to delay.

You can’t focus on business

Trying to do this is a common mistake that most entrepreneurs make. Hard work is not necessarily the same as smart work. When you are stuck in a lot of work every day that takes you away from your main job, it means you have less time to focus on the big picture.

You and your senior team should focus on the strategic functions that help your business, not the tasks that can be easily accomplished through outsourcing. For example, instead of spending hours and hours fighting over how to post and what to write on Twitter, outsource this task to a social media marketer who is already an expert releasing your schedule and at the same time giving you the skills that You probably can’t learn in one day.

The key to effective outsourcing

In order for your business to grow and stay competitive, you need to use outsourcing practices and take advantage of the already existing global expertise through technology. Finding the right outsourcing partners is not always easy and you may face various outsourcing challenges along the way.

So, when you decide that it is time to outsource you, you need to make sure that you are looking for people who specialize with proven track record. Ask for a referral before making a long-term deal. When dealing with your partners, be clear about your expectations of the output they need. At the same time, earn their trust by having a reasonable timeline and respecting financial obligations. That way, you can build a valuable relationship that is critical to your success.