As a small business owner, selling your product online is crucial to your growth. To make these sales, you need to reach as many potential customers as possible and influence them to buy your product or service. This means your online listings need to be on point and use marketing strategies that work.
One proven strategy is list writing that uses influential words and psychology to connect with buyers and encourage them to take action and shop.
Use the strategies listed here to write strong listings sold.
Consumer purchasing behavior
Marketers have been tracking consumer buying behavior for a long time. Although some purchases are made entirely on a whim basis, known as “impulse purchases”, most sales occur when a consumer is motivated by emotional triggers on a personal level. Emotions can be both positive and negative – both happiness and fear can influence consumers to buy.
Inspire with storytelling
For your list to inspire consumers emotionally, you need to connect with them. The words on your list can make these connections – a perfect way to accomplish this is through a marketing strategy known as storytelling. When telling a story, create empathy by drawing a picture for buyers with words. These are the emotions that affect the customer experience, because buyers now feel they have invested in the value of your product.
It’s not just the emotions that motivate people to buy. They also want to buy products from any authority. And the best way to set yourself up as an authority is to include information and supporting data in your list. If there are technical details, include them. If you have exceptional testimonials from other customers, include them. The more valid information you have on your list, the higher the value of your product to customers.
Recognition of consumer demand
Being able to identify and understand what consumers need can help you write a list that solves these problems. Many shoppers shop when they need or need something. Providing solutions to a specific problem in your product list sets you up for success. You have shown that buying your product will correct the mistake and it will be better
List of strategies to get results
There is more to making your lists successful than consumer buying behavior. There are several strategies you can use when writing your list that will give you more results.
The title that converts sales
With headlines ranging from 40 to 80 characters, headlines should inspire buyers to read more and create curiosity about your product. Whenever possible, titles should attract attention, inspire desire, create interest and encourage a buyer to act.
Keep headings straight and simple by avoiding filler sounds and bypassing punctuation. There are no grammar rules for titles – think of titles as your canvas to reassure and persuade buyers to learn more about your product.
Create compelling descriptions
Descriptions are where you talk about your product, emphasizing to consumers why your product is needed to address their concerns or problems. Don’t just write about features, list the benefits your products can offer
When writing a description, focus on your ideal customer. Write as if you are speaking directly to the buyer, make it about them and not yours. Hire them and give them a glimpse of how much better their life will be with your product.
Includes energy words
Adjectives are energy words that you want to include in your list. They can add meaning to your description, making your products more attractive to buyers. Try using the words “competitive pricing” and “initial” to create a more positive image of your products.
Keep it short
Online shoppers often browse when traveling. They do not have the time or patience to read long sentences and paragraphs. By sticking to short sentences and paragraphs you are making it easier for consumers to scan through your list. Use bullet points or numbered lists when appropriate text to break even more.
Subtitles are another way to add readability to your online list. Highlight these subtitles in bold, to make it easier for readers to move from one section to another.
Apparently sell your product
Photos and videos can make your list come alive. They show a buyer what your product looks like and they can imagine using it. Images make your product listings more interesting and interesting to read. Consider showing multiple angles of a product and characterize them as “lifestyle” images that show your product in actual use.
Design list buyers can read
You spend a lot of time writing the right online listings that are going to reach buyers and influence them to make a purchase. The design and layout of your list is just as important. Use these tips when posting your list online:
- White space – Make sure there is enough white space around the text and images. This space divides your list into readable parts.
- Title Size – Titles need to be separate and easy to read. Use font size 16 to 20-points.
- Body Text – Text in your list is best viewed in a 10 to 14-point font size so it’s easy to read on a PC or any handheld device.
- Font Styles – Choosing the right one can be confusing as there are so many different font styles available. While it may be tempting to take something new, the basic font style works best. Good alternatives are Proxima Nova, Futura and Arial.
- Color – Limit the use of color. Bright, colorful lists often miss their mark, making it difficult for buyers to read.
Wrapping it up
Are you ready to scale your small business and see more sales? Selling online means a lot of competition. For your small business to be successful you need to be tactful in your marketing strategies and make the most of your product postings. Use the tips listed here to write killer online listings that use psychology and effective words to persuade consumers to buy your product and leave your competitors behind. See the visual from ForSaleByOwner below for a graphic summary of these points.